Guillaume Vaslin

Guillaume is a French designer based in Berlin. He began working on user interfaces through his first company, eelusion, which developed some of Europe’s earliest augmented reality games. He also led the creative transformation of The European Magazine as its Managing Director, steering it through to acquisition. He was later accepted into STARTUP Chile, where he launched two social ventures and collaborated with prêt-à-porter brands across Latin America.
Today, Guillaume is the founder of ENNOstudio, a product design consultancy working with enterprises and startups across Europe. In 2024, ENNOstudio was acquired by the AOE Group, where Guillaume also serves as Director of Design. He helps organizations scale their design operations, rethink their user experience, and run ideation processes to shape meaningful and inclusive products. Alongside his practice, he regularly lectures at business schools such as ESCP Paris and art universities including UDK Berlin, and is a visiting researcher at Keio University in Japan