Guillaume Vaslin

Guillaume Vaslin is the founder and Head of Design of ENNOstudio, a Berlin-based design and innovation consultancy that was acquired by the AOE Group in 2024 – where he also serves as Director of Design. Born in France, he began his career with his own ventures, including the augmented-reality games studio eelusion, and led the creative transformation of THE EUROPEAN as its Managing Director. Today he helps companies and startups scale their design organizations, rethink their user experience and shape meaningful, inclusive products through ideation processes. He also lectures at institutions such as ESCP Paris and UdK Berlin and is a visiting researcher at Keio University in Japan.