Maarten Dalmijn

Head of Product
Rodeo Software B.V.

Speaker Name

Maarten introduced Scrum at the fastest-growing start-up in the Netherlands. He helped the start-up to scale up its Product Management and delivery process across multiple tech offices around the globe after the company secured a 22$m series A funding round. He is an ambassador and editor at Serious Scrum, the largest publication on Medium about Scrum. He has written more than 125 best-practice articles on Product Management and Scrum with more than 1.3 million views in total.

What truely motivates you in your job?

Figuring what the principles are behind building a great product and teaching others these lessons as I learn them. It's a new field, there is still a lot to discover.

What characterizes a (digital) product that delights you?

The products that I love the most actually move to the background so I can do my own thing. I'm not focused on the product, but on what I'm trying to achieve. The moment the product grabs my attention, it often stops being a vehicle for what I'm trying to achieve. It should preserve my flow and not create new obstacles.

What is your take on 2-week sprints?

The biggest problem with 2-week Sprints is that people believe you need to plan your full two weeks and there is no room for anything else. If you plan your whole two weeks to build a Product Increment, then you're setting yourself up to be a Feature Factory. There's way more to building a product than building.
Typ Title Speaker(s) Company Year
Vortrag Warum termingerechtes Liefern überbewertet ist


Maarten Dalmijn Rodeo Software B.V. WP 2021