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The conference for agile product development

ANNIVERSARY – 10 years of Working Products: Two days of sharing and learning for product professionals

Live: September 11–12, 2025 · Online workshops: September 8–9, 2025

Once again at the Goldbekhaus in Hamburg Winterhude

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What is the Working Products Conference?

Working Products is the conference on agile product culture – for product managers, product owners, and everyone involved in building and supporting digital products and services.

If you value personal, peer-level exchange, want to grow your impact in your team, and are curious about what makes truly good products – and the culture they thrive in – then this is the place for you.


Program 2025

Focus on AI – and everything else that truly matters to product teams

In 2025, we're putting a clear spotlight on Artificial Intelligence in product work:
How do AI tools change the way we collaborate, decide, and build? Where do they help – and where do they challenge existing roles, methods, and mindsets?

In talks, workshops, and a panel discussion with experienced product leads, we’ll explore how AI shows up in real teams – and what that means for our practices, tools, and responsibilities.

👉 View the full program

AI-focused sessions include:

  • Zamina Ahmad – on how to thoughtfully integrate Generative AI into product workflows
  • Arne Kittler – on human-centered leadership in AI-augmented teams
  • Thomas Immich – on using AI agents productively in software development
  • Stefan Haas – hands-on workshop on AI-assisted customer feedback analysis
  • Simon Krackrügge – on real-world AI product development at Deutsche Bahn
  • Karla Schönicke – on self-organized AI experimentation in product teams

And beyond AI: topics that move product people

Because there’s more to great product work than technology alone:

  • Klaus Breyer (edding): Why tickets create silos – and how to work collaboratively instead
  • Corinna Riederer (Haiilo): What really changes when you embrace Shape Up
  • Christoph Hassler: How racial bias shows up in design – and what we can do about it
  • Piet Herbertz (LichtBlick): A personal perspective on the shift from maker to team lead
  • Christian Fahl (loql): How to bring purpose and meaning into your product role

During our Open Space afternoon, participants take the lead – proposing topics, sharing challenges, and developing ideas together. It’s a collaborative, creative space that often picks up the themes that truly matter in the moment – AI included.


What to expect

17 talks, 1 panel discussion, online workshops, an open space session – and many great conversations.
👉 See the full program here

Get your ticket

We look forward to seeing you there.

What is Working Products?

Working Products is the conference for (agile) product culture—for product managers, product owners, and anyone responsible for developing and supporting digital products and services. If you want to work more successfully in a team, develop better products together, and exchange ideas with experts, Working Products is the place for you.

Working products

Why does Working Products exist?

We want to create a place where product managers can share experiences and learn new things.
The development of innovative and successful digital services and products is extremely complex, has to be done very quickly and requires maximum customer and user focus.

This requires a product and customer culture within the company, new forms of organization and collaboration and the appropriate methods and processes. Mindfulness and mindful leadership are also becoming increasingly important.

Some companies are already very advanced in this area, while the rest are trying to catch up and learn from the pioneers. There is still a lot of room for improvement, especially in the day-to-day work of product managers. We are therefore inviting product leaders to share their experiences in presentations and to be available as discussion partners during the two days.
The Working Products Conference will thus become a place for intensive exchange.


How the conference days work

10 years of "Working Products" - we are different from other conferences

"Working Products" is the conference for agile working as it was originally intended: free of hierarchical structures, no lecturing from above, no show. Agile working culture as it should be. People over Process....

People with the same interests and topics come together at "Working Products". Experienced and committed speakers who have something to say as well as interested and motivated participants who make a difference - and who want to make a difference.

Program planning:

  • Panel discussion on AI in product development
  • Lectures: **The 17 presentations will continue to take place live on site in two tracks at the Goldbekhaus. As usual, the presentations will be followed by the Speakers Corner.
  • Workshops: The 4 to 6 workshops will take place on September 8 and 9 in the afternoon as online workshops. This way, everything is spread out and the 10.09. can be used for the journey.
  • Open sessions: On Thursday afternoon there will of course be open sessions again.
    By spreading the presentations over 2 days and the open sessions, the "Working Products" promotes exchange among like-minded people. Without fear of contact, approachable and at eye level. Familiar and professional at the same time.
    NEW: All participants can suggest topics for the Open Space immediately after purchasing their ticket.

As always, the supporting program includes meditation and mindfulness exercises as well as Qigong and yoga. We will also have a canoe on site again in 2025. We are planning live music again And let's see what else we can come up with. After all, we're celebrating an anniversary :-)
As usual, the vegan-vegetarian catering will be provided by the wonderful Produktionsschule Altona.

News about the program

We will have 1 panel discussion on AI, 17 presentations and 4 to 6 workshops on product management, corporate culture, agile working and mindfulness. There will also be various workshops and an open space on Thursday. There is sure to be a lot of exchange between participants and speakers.

The special thing about Working Products: An excellent program with presentations and workshops by experienced experts. The Speakers Corner after the presentations, plenty of time and cozy seating areas in the courtyard and by the canal for conversations in between. The mindful introduction together to get to know each other. Topics that allow us to think outside the box of digital products from speakers who are aware of their responsibility. "What are good products?" This is the question that concerns us all.

"By the end of the conference, you will have spoken to almost all of the participants and definitely learned something new - I promise!" (Rolf and Beate Schulte Strathaus, founders and curators of the conference)


Looking back: Working Products 2024

Two great days talking about product

It was even better this year than in 2023. The weather was great, all participants were really nice and smiling.
Whatever the case, there was even more talking and laughing at Working Products #9. And everything, except for the presentations, took place outdoors. Simply delightful.
Many familiar faces, many new participants, again in the Goldbekhaus, again with the super delicious catering from the Altona Production School.
It was a great 2 days. Familiar, intensive exchange of experiences between all participants, good lectures and workshops. And some people even used the canoe.

Full Review of the Working Products 2024


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Sponsors of the Working Products Conference

User Research with love

eparo.de
Our focus is on user-centered product discovery, user research and UX testing. Our drive: create perfect products - in a team and always with the user in focus. And that's exactly why we host the Working Products Conference every year.
Our interest: We bring customer and user understanding to product teams - permanently and sustainably.

Mindfulness training, coaching Conflict counseling/mediation for (agile) teams

Arbeitsfrische.de
Arbeitsfrische aims to make the world of work better. We combine experience with self-organization with coaching, mindfulness, yoga and embodiment, because we believe that long-term and sustainable change starts with each individual. New forms of collaboration also need a new mindset in each individual. The basics (empathy, listening, trust) need to be learned (again). If I practice mindfulness with myself and I train mindful interaction in the team, I can work successfully, healthy and satisfied in the long run.

Mindfulness as the basis for change

  • Without empathy I cannot understand others.
  • Without understanding there is no trust
  • Without trust no cooperation

Become a sponsor

Interested in becoming a sponsor of Working Products 2023?

  • become better known
  • present products/services
  • support the community

Sponsoring information

Cooperations and media partners

Cavisio - Jürgen Bühler

Jürgen is a recruiter specialized in product managers.
You can hire him if you want to fill open positions with perfectly fitting product managers. If you are looking for a change, Jürgen can also help you to find the right company.

"I place the best product managers and product strategists. Headhunter and networker with passion!"


Die Produktwerker - Concentrated Product Competence from Cologne

"We product workers want to promote the competence of product owners, product managers and product organizations to develop better products and services.
Produktwerker: Tim Klein, Dominique Winter & Oliver Winter. As experts for product development we got to know and appreciate each other in the agile community of Cologne. We joined forces in a cooperative to pool our knowledge, create joint offerings and share our years of experience with other product people.

We support the 8th Working Products as a cooperation partner because we know that there is room for topics at this special event that are talked about far too little at other conferences. Working Products is human, close & professional - just like us."


Produktionsschule Altona - Great catering from nice people!

We have been working with Produktionsschule Altona for over 10 years now. First only at the World Usability Day and then since 2016 also for the Working Products Conference.
The Produktionsschule Altona is a special kind of school. Here, young people can catch up on their first general school-leaving certificate (Hauptschulabschluss). What makes it special are the various workshops (carpentry, painting, gastronomy, Internet and graphics), where the young people learn a craft.