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The conference for agile product development (07–11 Sept 2026)

7–11 September 2026
Goldbekhaus Hamburg
Workshops online · conference in Hamburg
€560 plus VAT · 20% off for teams of 3+

Working Products #11 – the conference for agile product development.

Two days of talks, workshops and exchange with a strong AI focus – and a strong lineup.

07–08 Sept 2026 online workshops, 10 and 11 September 2026 live

Live at the Goldbekhaus in Hamburg Winterhude

→ Meet all the speakers

The 2026 programme is set

Artificial intelligence is shaping product development like no other topic — which is why AI takes centre stage at Working Products 2026 too: from AI-supported discovery and AI agents to the question of what it all means for our roles and our collaboration.

Just as important are the things that make up product work every day: leadership and product culture, collaboration and new methods, inclusive design and sustainable, responsible product work.

Two tracks, talks, workshops and an open Open Space — live at the Goldbekhaus Hamburg.

See the 2026 programme

The 2026 programme

Category Title Speaker(s) Year
Talk / Q&A Shaping the world of tomorrow

Andrea Kaewel-Siebahn
WP 2026
Talk / Q&A From Product Manager to AI-Native Builder

Darya Yurevich
WP 2026
Talk / Q&A The AI-Native PM: How Artificial Intelligence Is Reshaping Product Management

Jekaterina Cechini
WP 2026
Talk / Q&A Business Builders Will Win.

Marcel Semmler
WP 2026
Talk / Q&A It's the tradeoffs, stupid! - How experimentation helped us to shape our product strategy and organisation

Nils Stotz
WP 2026

What is Working Products?

Working Products is the conference for (agile) product culture—for product managers, product owners, and anyone responsible for developing and supporting digital products and services. If you want to work more successfully in a team, develop better products together, and exchange ideas with experts, Working Products is the place for you.

Working products

Why does Working Products exist?

We want to create a place where product managers can share experiences and learn new things.
The development of innovative and successful digital services and products is extremely complex, has to be done very quickly and requires maximum customer and user focus.

This requires a product and customer culture within the company, new forms of organization and collaboration and the appropriate methods and processes. Mindfulness and mindful leadership are also becoming increasingly important.

Some companies are already very advanced in this area, while the rest are trying to catch up and learn from the pioneers. There is still a lot of room for improvement, especially in the day-to-day work of product managers. We are therefore inviting product leaders to share their experiences in presentations and to be available as discussion partners during the two days.
The Working Products Conference will thus become a place for intensive exchange.


How the conference days work

11 years of "Working Products" – we are different from other conferences

"Working Products" is the conference for agile working as it was originally intended: free of hierarchical structures, no lecturing from above, no show. Agile working culture as it should be. People over Process….

People with the same interests and topics come together at "Working Products" – experienced, committed speakers who have something to say, and interested, motivated participants who care about making a difference.

Programme planning:

  • Talks: the 17 talks run in two tracks, live on site at the Goldbekhaus.

Looking back: Working Products 2025

2025 was great!

With over 110 participants and speakers, more than 20 sessions and two intense days on site, it was – as always – a celebration!
We're still thrilled: the atmosphere was welcoming, open and full of energy. With AI as a major theme, Working Products was even more intense than in previous years: a place of real encounter and honest exchange.

It felt as if the conversations had started before the opening. Participants already knew each other from the remote workshops on Monday and Tuesday, so they had familiar faces and common ground right away.
The Goldbekhaus was once again the perfect place.


Bilder der Working Products 2025


Cooperation & media partners

📍 Location: Goldbekhaus Hamburg

The Goldbekhaus is more than just an event venue—it's our home for Working Products. Located right on the waterfront, with plenty of space indoors and outdoors, it offers the perfect blend of urban creativity and a family atmosphere. Ideal for good conversations, new ideas, and genuine encounters—just the way we like it.


🍽️ Catering: Produktionsschule Altona - Great catering from nice people!

We have been working with Produktionsschule Altona for over 10 years now. First only at the World Usability Day and then since 2016 also for the Working Products Conference.
The Produktionsschule Altona is a special kind of school. Here, young people can catch up on their first general school-leaving certificate (Hauptschulabschluss). What makes it special are the various workshops (carpentry, painting, gastronomy, Internet and graphics), where the young people learn a craft.


UX excellence and community power: German UPA at our side

We are delighted that German UPA is accompanying us this year.
German UPA is the largest interest group for usability and UX professionals in German-speaking countries. For many years, it has been bringing together people who are committed to user-centered design, accessibility, ethics, and good digital products—in their everyday work, in specialist groups, at conferences, and in political discourse.

We are united by the conviction that good products are created where people learn from each other, take responsibility, and remain curious. We are delighted to have you with us.


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