Two days of talks, workshops and exchange with a strong AI focus – and a strong lineup.
Live at the Goldbekhaus in Hamburg Winterhude
Artificial intelligence is shaping product development like no other topic — which is why AI takes centre stage at Working Products 2026 too: from AI-supported discovery and AI agents to the question of what it all means for our roles and our collaboration.
Just as important are the things that make up product work every day: leadership and product culture, collaboration and new methods, inclusive design and sustainable, responsible product work.
Two tracks, talks, workshops and an open Open Space — live at the Goldbekhaus Hamburg.
| Category | Title | Speaker(s) | Year |
|---|---|---|---|
| Talk / Q&A | Shaping the world of tomorrow
|
Andrea Kaewel-Siebahn |
WP 2026 |
| Talk / Q&A | From Product Manager to AI-Native Builder
|
Darya Yurevich |
WP 2026 |
| Talk / Q&A | The AI-Native PM: How Artificial Intelligence Is Reshaping Product Management
|
Jekaterina Cechini |
WP 2026 |
| Talk / Q&A | Business Builders Will Win.
|
Marcel Semmler |
WP 2026 |
| Talk / Q&A | It's the tradeoffs, stupid! - How experimentation helped us to shape our product strategy and organisation
|
Nils Stotz |
WP 2026 |
Working Products is the conference for (agile) product culture—for product managers, product owners, and anyone responsible for developing and supporting digital products and services. If you want to work more successfully in a team, develop better products together, and exchange ideas with experts, Working Products is the place for you.
We want to create a place where product managers can share experiences and learn new things.
The development of innovative and successful digital services and products is extremely complex, has to be done very quickly and requires maximum customer and user focus.
This requires a product and customer culture within the company, new forms of organization and collaboration and the appropriate methods and processes. Mindfulness and mindful leadership are also becoming increasingly important.
Some companies are already very advanced in this area, while the rest are trying to catch up and learn from the pioneers. There is still a lot of room for improvement, especially in the day-to-day work of product managers. We are therefore inviting product leaders to share their experiences in presentations and to be available as discussion partners during the two days.
The Working Products Conference will thus become a place for intensive exchange.
"Working Products" is the conference for agile working as it was originally intended: free of hierarchical structures, no lecturing from above, no show. Agile working culture as it should be. People over Process….
People with the same interests and topics come together at "Working Products" – experienced, committed speakers who have something to say, and interested, motivated participants who care about making a difference.
Programme planning:
With over 110 participants and speakers, more than 20 sessions and two intense days on site, it was – as always – a celebration!
We're still thrilled: the atmosphere was welcoming, open and full of energy. With AI as a major theme, Working Products was even more intense than in previous years: a place of real encounter and honest exchange.
It felt as if the conversations had started before the opening. Participants already knew each other from the remote workshops on Monday and Tuesday, so they had familiar faces and common ground right away.
The Goldbekhaus was once again the perfect place.
The Goldbekhaus is more than just an event venue—it's our home for Working Products. Located right on the waterfront, with plenty of space indoors and outdoors, it offers the perfect blend of urban creativity and a family atmosphere. Ideal for good conversations, new ideas, and genuine encounters—just the way we like it.
We have been working with Produktionsschule Altona for over 10 years now. First only at the World Usability Day and then since 2016 also for the Working Products Conference.
The Produktionsschule Altona is a special kind of school. Here, young people can catch up on their first general school-leaving certificate (Hauptschulabschluss). What makes it special are the various workshops (carpentry, painting, gastronomy, Internet and graphics), where the young people learn a craft.
We are delighted that German UPA is accompanying us this year.
German UPA is the largest interest group for usability and UX professionals in German-speaking countries. For many years, it has been bringing together people who are committed to user-centered design, accessibility, ethics, and good digital products—in their everyday work, in specialist groups, at conferences, and in political discourse.
We are united by the conviction that good products are created where people learn from each other, take responsibility, and remain curious. We are delighted to have you with us.