From AI to collaboration – real inspiration for everyday products
Rethinking product development – with and despite AI
Artificial intelligence is changing how we develop products – radically, rapidly and often overwhelmingly. At the same time, much of what constitutes good product development remains the same: clarity of thought, proximity to users, responsibility in action.
At Working Products 2026, we want to focus on both: the power and challenges of AI – and the questions that arise independently of this when we want to design products with meaning, impact and intelligence.
Two focal points, one goal: better product development
1. AI and product development
AI is no longer a buzzword, but has long been a reality in many teams.
But what does that mean in concrete terms?
How do we integrate AI meaningfully into processes, decisions and culture?
How are roles, skills and collaboration changing – and what new questions does this raise?
2. Everyday life, leadership, responsibility
Good product work requires more than just tools. It's about attitude, clarity and responsibility.
Questions such as:
– How do we lead in uncertain times?
– How do we create spaces for genuine collaboration?
– How can we succeed in product development that is economical – and at the same time mindful, inclusive and sustainable?
First insights into the programme
Even though the complete line-up is still growing, the first contributions have already been confirmed:
- Wolfgang Zehrt (EnBW / Axel Springer) will shed light on where AI projects fail in companies – and why.
- Rolf Schulte Strathaus reports on how the shift towards AI-supported product development is taking place in practice.
- Beate Schulte Strathaus invites participants to a workshop that teaches practical strategies for moral courage in everyday life – for greater clarity, poise and confidence in challenging conversation situations.
Conference with attitude
Working Products is not a tech show or a start-up pitch marathon.
It is a place for genuine exchange, reflective perspectives and concrete practice – open, human, on an equal footing.
You can expect inspiring lectures, practical workshops, an interactive open space and many conversations in a relaxed atmosphere.
We create space for new ideas – and for what is often neglected: pausing, listening, thinking together.
Whether you already work with AI or are still looking for ways to fit it into your context.
Whether you come as a product owner, UX person, team lead or founder – this is the right place for you if you want to design product work with meaning.
We look forward to seeing you.
