From AI to collaboration – real inspiration for everyday products
Focus on AI – and what it means for our work as product people
Artificial intelligence is changing product development – faster and more profoundly than many would have expected. At Working Products 2025, we want to explore together exactly how these changes are affecting product practice: Where does AI help us make better decisions? Where does it automate processes in a meaningful way – and where does it challenge existing roles, methods, or our understanding of collaboration?
In presentations, workshops, and an interactive panel discussion with experienced product leads, we will approach the topic from different angles – with curiosity, practical relevance, and critical questions. The program will be complemented by our Open Space afternoon: Here, participants will shape the program themselves, discuss current challenges in product management (spoiler: AI will certainly be a central topic), and develop solutions together.
We look forward to speakers who don't just treat AI as a buzzword, but bring concrete experiences and insights to the table. And, of course, we'll also look beyond the topic itself to other issues that are currently driving product teams.
Focus: Using AI sensibly
AI has arrived in many product teams – but what does that mean in concrete terms for our methods, our decisions, and our collaboration? Our speakers will show how they are already using AI today, what questions they are asking themselves, and where uncertainty still exists. Among others, the following speakers will be there:
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Zamina Ahmad (founder of shades&contrast, former AI/ML PM at Otto and Bosch)
How product and tech teams can integrate generative AI into their workflows in a meaningful and responsible way – with practical tools and frameworks.
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Arne Kittler (Product Leadership Consultant, former CPO at Facelift)
How we can leverage our human strengths and rethink leadership despite AI automation – for better decisions in teams.
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Thomas Immich (Managing Director, Centigrade GmbH)
What AI agents can already do today – and how they are fundamentally changing digital product development.
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Karla Schönicke (Freelance Product Partner)
How a self-organized AI experimentation format promotes real application skills in teams – without a big budget.
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Stefan Haas (CEO, PoDojo)
In this workshop, participants will learn how AI accelerates the evaluation of customer feedback and improves discovery processes.
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Simon Krackrügge (Technical Product Owner, DB InfraGO AG)
How the railway industry is using AI to enable greener mobility – e.g., with algorithms for vegetation control along tracks.
Other topics that matter
In addition to AI, the conference will also focus on leadership, collaboration, inclusion, new methods, and sustainability, with contributions on:
Product culture & team identity
- Norman Merten (beyonnex.io): Empowerment is not a given – insights into real responsibility for product teams.
- Piet Herbertz (LichtBlick): A personal look at the role change from product person to manager.
Inclusive and accessible design
- Christoph Hassler: How racist norms influence design decisions – and how we can actively counteract them.
- Noémie Sei (MaibornWolff): Accessibility as an integral part of the design process – with concrete tools and methods.
New ways of working with Shape Up
- Klaus Breyer (edding): How tickets create silos – and how true collaboration can succeed with Shape Up.
- Corinna Riederer (Haiilo): What really changes in everyday life when you switch to Shape Up – and why it's worth it.
Product work with meaning and responsibility
- Christian Fahl (loql): How to integrate meaning and impact into your own product management – in a completely individual way.
- Stefan Gertz (Sustain-Agility): In the "Confidence Forum" workshop, we will work together to find answers to the climate crisis – from the perspective of product people.
What you can expect
Up to 18 presentations, a selection of practical workshops (exact number to follow), a panel discussion on AI, an open afternoon – and lots of good conversations.
In an environment where you can not only learn, but also share.
We look forward to seeing you there.
