David Behlich

Head of Product
Otto

David Behlich

About OTTO
With more than 70 years of history, OTTO is accustomed to change: We started in the internet as early as 1995, recognized trends ahead of many others, and continue to be a pioneer for new technologies including AI. Since becoming a marketplace, more than 6,000 partners already benefit from the high reach of OTTO, while we are consistently working on digitizing our retail processes and making them agentic ready.

About me
David Behlich spent 7 years each at SAP and Arvato Systems in various project- & product-leadership roles based out of southern Germany, with excursions to Boston & Riga. Nowadays he lives in his hometown Hamburg with his wife and their five children and has been working at OTTO since 2018. As multi-program lead he is currently responsible for shutting downdecade-old legacy sysmtems and is actively pushing AI impulses in his division.

Category Title Speaker(s) Company Year
Lecture How to establish & protect a product bubble inside your company

Video Slidedeck (PDF)

David Behlich Otto WP 2023
Talk / Q&A OTTOs Portale

Slidedeck (PDF)

David Behlich Otto WP 2024
Talk / Q&A AI@OTTO: From changes in working practices to the introduction of an agentic-ready architecture.

David Behlich Otto WP 2026