Lutz Göcke

Prof. Lutz Göcke teaches Digital Management at Nordhausen University of Applied Sciences, where he built Germany's first bachelor's program in Digital Product Management and leads the university incubator HIKE. Together with Michael Schultheiß he published the first German-language textbook on product management (SpringerGabler) and has received several awards for his research on business model innovation and organizational change. Before his professorship, he spent around eight years as a product manager at Volkswagen, working on car sharing, connected-car services and digital ecosystems. He is passionate about making knowledge available so that new generations can design better digital products and business models.