Annette Greil
METRO Digital GmbH
Annette is a product and innovation coach with the passion to help people and organizations to deliver digital products as well as drive digital transformation. Over the last 20+ years she gained experience in innovation, product discovery/delivery, agility and change management covering the sectors life science and wholesale. In parallel Annette is acting as a professional coach (ICF-PCC certified).
| Category | Title | Speaker(s) | Company | Year |
|---|---|---|---|---|
| Talk / Q&A | METRO.digital as the software house of the METRO wholesale business, is on a journey from a classical IT provider towards a true product organization. However, product management by the books in a corporate B2B environment goes hand in hand with a lot of challenges in the ways of thinking and acting. In this session Christina will share with you the way how METRO.digital hacked the culture code through discovery and experimentation. |
Christina Lange Annette Greil |
METRO Digital METRO Digital |
WP 2024 |