Stefanie Grashoff

For over 11 years I have been dealing with communication and implementing it for companies. Companies often explain their products and services from an informational background, forgetting that we humans make (purchase) decisions 95% on an emotional basis. I am fascinated by how we function cognitively, how we arrive at decisions, when ratio kicks in, what influences us and why the archaic in us still has the upper hand, even though we think we are so rational.