Sina Holzberger

Sina Schmidt is a Product Owner in the BI 4 Marketing department at OTTO. Sina is the initiator of the experiment ''Product Owner as a team within a business unit''.
As an idea generator with great enthusiasm for agile product development & product management, she supports other product owners in their daily work. She sees her main task in creating and maintaining clarity about the what in product development together with her colleagues. In doing so, she provides guidance for improvement and further development on both an organizational and technical level. Through her tireless promotion of the chosen path, she provides freedom to think and act. Before joining OTTO, Sina was a product manager at Bauer Xcel Media and a consultant at Cassini Consulting.